International Expansion for Hershey
Number of pages:
16
ABSTRACT:
This 16 page paper examines the well known confectionary firm Hershey’s with the aim of identifying a suitable international strategy and target market. Hershey’s is examined with a SOT and Porters Five Forces models, Ireland is examined as a potential destination and then methods of entry are discussed. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEherexpan.rtf
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